TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Yantai ChangYu Group Company Limited 21
China Great Wall Wine Co., Ltd. 22
Foster's Group Ltd 23
MARKET DISTRIBUTION 27
MARKET FORECASTS 28
Market value forecast 28
Market volume forecast 29
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Asia-Pacific wine market value: $ million, 2005–09(e) 10
Table 2: Asia–Pacific wine market volume: million liters, 2005–09(e) 11
Table 3: Asia-Pacific wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Asia-Pacific wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Asia-Pacific wine market share: % share, by volume, 2009(e) 14
Table 6: Yantai ChangYu Group Company Limited: key facts 21
Table 7: China Great Wall Wine Co., Ltd.: key facts 22
Table 8: Foster's Group Ltd: key facts 23
Table 9: Foster's Group Ltd: key financials ($) 24
Table 10: Foster's Group Ltd: key financials (AUD) 25
Table 11: Foster's Group Ltd: key financial ratios 25
Table 12: Asia-Pacific wine market distribution: % share, by volume, 2009(e) 27
Table 13: Asia-Pacific wine market value forecast: $ million, 2009–14 28
Table 14: Asia–Pacific wine market volume forecast: million liters, 2009–14 29
LIST OF FIGURES
Figure 1: Asia-Pacific wine market value: $ million, 2005–09(e) 10
Figure 2: Asia–Pacific wine market volume: million liters, 2005–09(e) 11
Figure 3: Asia-Pacific wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Asia-Pacific wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Asia-Pacific wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Asia-Pacific, 2009 15
Figure 7: Drivers of buyer power in the wine market in Asia-Pacific, 2009 16
Figure 8: Drivers of supplier power in the wine market in Asia-Pacific, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Asia-Pacific, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Asia-Pacific, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in Asia-Pacific, 2009 20
Figure 12: Foster's Group Ltd: revenues & profitability 26
Figure 13: Foster's Group Ltd: assets & liabilities 26
Figure 14: Asia-Pacific wine market distribution: % share, by volume, 2009(e) 27
Figure 15: Asia-Pacific wine market value forecast: $ million, 2009–14 28
Figure 16: Asia–Pacific wine market volume forecast: million liters, 2009–14 29
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