Wine in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
The Brazilian wine market is expected to exhibit steady growth between 2008 and 2013 2
Russia leads the wine market in terms of volume among the BRIC nations 2
India is set to be the most lucrative investment destination for the wine market in future 2
China is home to the second largest wine market, led by still wine, while its champagne category displays rapid growth 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC wine market, volume overview 17
BRIC wine market, value overview 22
Chapter 4 Global Wine Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian real), 2003?08 31
Value analysis (Brazilian real), 2008?13 32
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Russia 49
Value analysis (Russian ruble), 2003?08 49
Value analysis (Russian ruble), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 58
Distribution analysis 63
Expenditure and consumption per capita 66
Chapter 7 India 70
Value analysis (Indian rupee), 2003?08 70
Value analysis (Indian rupee), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 China 86
Value analysis (Chinese yuan), 2003?08 86
Value analysis (Chinese yuan), 2008?13 87
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 94
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 New Product Development 104
Product launches 2009: Brazil 104
Recent product launches 106
Product launches 2009: Russia 107
Recent product launches 109
Product launches 2009: India 110
Recent product launches 112
Product launches 2009: China 113
Recent product launches 115
Chapter 10 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 11 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121

LIST OF FIGURES
Figure 1: Wine market, BRIC, volume (liters, million), 2003?13 17
Figure 2: Wine market, BRIC, volume (liters, million), 2003–08 19
Figure 3: Wine market, BRIC, volume (liters, million), 2008–13 20
Figure 4: Wine market, BRIC, volume growth analysis, 2003?13 21
Figure 5: Wine market, BRIC, value ($m), 2003?13 22
Figure 6: Wine market, BRIC, value ($m) , 2003?08 24
Figure 7: Wine market, BRIC, value ($m) , 2008?13 25
Figure 8: Wine market, BRIC, value growth analysis, 2003?13 26
Figure 9: Global wine market split ($m), top five vs BRIC countries, 2008–13 27
Figure 10: Global wine market split (liters, million), top five vs BRIC countries, 2008–13 29
Figure 11: Wine, Brazil, value (BRLm), 2003?13 33
Figure 12: Wine, Brazil, category growth comparison, by value, 2003?13 35
Figure 13: Wine, Brazil, volume (liters, million), 2003?13 38
Figure 14: Wine, Brazil, category growth comparison, by volume, 2003?13 38
Figure 15: Wine, Brazil, company share by volume (%), 2007?08 41
Figure 16: Wine, Brazil, distribution channels by volume (%), 2007?08 45
Figure 17: Wine, Russia, value (RUBm), 2003?13 51
Figure 18: Wine, Russia, category growth comparison, by value, 2003?13 54
Figure 19: Wine, Russia, volume (liters, million), 2003?13 57
Figure 20: Wine, Russia, category growth comparison, by volume, 2003?13 57
Figure 21: Wine, Russia, company share by volume (%), 2007?08 60
Figure 22: Wine, Russia, distribution channels by volume (%), 2007?08 65
Figure 23: Wine, India, value (INRm), 2003?13 72
Figure 24: Wine, India, category growth comparison, by value, 2003?13 74
Figure 25: Wine, India, volume (liters, million), 2003?13 77
Figure 26: Wine, India, category growth comparison, by volume, 2003?13 77
Figure 27: Wine, India, company share by volume (%), 2007?08 79
Figure 28: Wine, India, distribution channels by volume (%), 2007?08 82
Figure 29: Wine, China, value (CNYm), 2003?13 88
Figure 30: Wine, China, category growth comparison, by value, 2003?13 90
Figure 31: Wine, China, volume (liters, million), 2003?13 93
Figure 32: Wine, China, category growth comparison, by volume, 2003?13 93
Figure 33: Wine, China, company share by volume (%), 2007?08 96
Figure 34: Wine, China, distribution channels by volume (%), 2007?08 100
Figure 35: Annual data review process 117

LIST OF TABLES
Table 1: Wine category definitions 5
Table 2: Wine distribution channels 6
Table 3: Wine market, BRIC, volume (liters, million), 2003?13 18
Table 4: Wine market, BRIC, volume (liters, million), 2003–08 19
Table 5: Wine market, BRIC, volume (liters, million), 2008–13 20
Table 6: Wine market, BRIC, value ($m), 2003?13 23
Table 7: Wine market, BRIC, value ($m), 2003?08 24
Table 8: Wine market, BRIC, value ($m), 2008?13 25
Table 9: Global wine market split ($m), top five vs BRIC countries, 2008–13 28
Table 10: Global wine market split (liters, million), top five vs BRIC countries, 2008–13 30
Table 11: Wine, Brazil, value by category (BRLm), 2003?08 31
Table 12: Wine, Brazil, value forecast by category (BRLm), 2008?13 32
Table 13: Wine, Brazil, value by category ($m), 2003?08 34
Table 14: Wine, Brazil, value forecast by category ($m), 2008?13 34
Table 15: Wine, Brazil, volume by category (liters, million), 2003?08 36
Table 16: Wine, Brazil, volume forecast by category (liters, million), 2008?13 37
Table 17: Wine, Brazil, brand share by volume (%), 2007?08 39
Table 18: Wine, Brazil, volume by brand (liters, million), 2007?08 40
Table 19: Wine, Brazil, company share by volume (%), 2007?08 42
Table 20: Wine, Brazil, volume by company (liters, million), 2007?08 43
Table 21: Wine, Brazil, distribution channels by volume (%), 2007?08 44
Table 22: Wine, Brazil, volume by distribution channel (liters, million), 2007?08 44
Table 23: Wine, Brazil, expenditure per capita (BRL), 2003?08 46
Table 24: Wine, Brazil, forecast expenditure per capita (BRL), 2008?13 46
Table 25: Wine, Brazil, expenditure per capita ($), 2003?08 47
Table 26: Wine, Brazil, forecast expenditure per capita ($), 2008?13 47
Table 27: Wine, Brazil, consumption per capita (liters), 2003?08 48
Table 28: Wine, Brazil, forecast consumption per capita (liters), 2008?13 48
Table 29: Wine, Russia, value by category (RUBm), 2003?08 49
Table 30: Wine, Russia, value forecast by category (RUBm), 2008?13 50
Table 31: Wine, Russia, value by category ($m), 2003?08 52
Table 32: Wine, Russia, value forecast by category ($m), 2008?13 53
Table 33: Wine, Russia, volume by category (liters, million), 2003?08 55
Table 34: Wine, Russia, volume forecast by category (liters, million), 2008?13 56
Table 35: Wine, Russia, brand share by volume (%), 2007?08 58
Table 36: Wine, Russia, volume by brand (liters, million), 2007?08 59
Table 37: Wine, Russia, company share by volume (%), 2007?08 61
Table 38: Wine, Russia, volume by company (liters, million), 2007?08 62
Table 39: Wine, Russia, distribution channels by volume (%), 2007?08 63
Table 40: Wine, Russia, volume by distribution channel (liters, million), 2007?08 64
Table 41: Wine, Russia, expenditure per capita (RUB), 2003?08 66
Table 42: Wine, Russia, forecast expenditure per capita (RUB), 2008?13 67
Table 43: Wine, Russia, expenditure per capita ($), 2003?08 67
Table 44: Wine, Russia, forecast expenditure per capita ($), 2008?13 68
Table 45: Wine, Russia, consumption per capita (liters), 2003?08 68
Table 46: Wine, Russia, forecast consumption per capita (liters), 2008?13 69
Table 47: Wine, India, value by category (INRm), 2003?08 70
Table 48: Wine, India, value forecast by category (INRm), 2008?13 71
Table 49: Wine, India, value by category ($m), 2003?08 73
Table 50: Wine, India, value forecast by category ($m), 2008?13 73
Table 51: Wine, India, volume by category (liters, million), 2003?08 75
Table 52: Wine, India, volume forecast by category (liters, million), 2008?13 76
Table 53: Wine, India, brand share by volume (%), 2007?08 78
Table 54: Wine, India, volume by brand (liters, million), 2007?08 78
Table 55: Wine, India, company share by volume (%), 2007?08 80
Table 56: Wine, India, volume by company (liters, million), 2007?08 80
Table 57: Wine, India, distribution channels by volume (%), 2007?08 81
Table 58: Wine, India, volume by distribution channel (liters, million), 2007?08 81
Table 59: Wine, India, expenditure per capita (INR), 2003?08 83
Table 60: Wine, India, forecast expenditure per capita (INR), 2008?13 83
Table 61: Wine, India, expenditure per capita ($), 2003?08 84
Table 62: Wine, India, forecast expenditure per capita ($), 2008?13 84
Table 63: Wine, India, consumption per capita (liters), 2003?08 85
Table 64: Wine, India, forecast consumption per capita (liters), 2008?13 85
Table 65: Wine, China, value by category (CNYm), 2003?08 86
Table 66: Wine, China, value forecast by category (CNYm), 2008?13 87
Table 67: Wine, China, value by category ($m), 2003?08 89
Table 68: Wine, China, value forecast by category ($m), 2008?13 89
Table 69: Wine, China, volume by category (liters, million), 2003?08 91
Table 70: Wine, China, volume forecast by category (liters, million), 2008?13 92
Table 71: Wine, China, brand share by volume (%), 2007?08 94
Table 72: Wine, China, volume by brand (liters, million), 2007?08 95
Table 73: Wine, China, company share by volume (%), 2007?08 97
Table 74: Wine, China, volume by company (liters, million), 2007?08 98
Table 75: Wine, China, distribution channels by volume (%), 2007?08 99
Table 76: Wine, China, volume by distribution channel (liters, million), 2007?08 99
Table 77: Wine, China, expenditure per capita (CNY), 2003?08 101
Table 78: Wine, China, forecast expenditure per capita (CNY), 2008?13 101
Table 79: Wine, China, expenditure per capita ($), 2003?08 102
Table 80: Wine, China, forecast expenditure per capita ($), 2008?13 102
Table 81: Wine, China, consumption per capita (liters), 2003?08 103
Table 82: Wine, China, forecast consumption per capita (liters), 2008?13 103
Table 83: Brazil wine new product launches reports, by company (top five companies), 2009 104
Table 84: Brazil wine new product launches SKUs, by company (top five companies), 2009 104
Table 85: Brazil wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 105
Table 86: Brazil wine new product launches (reports), by ingredients, 2009 105
Table 87: Brazil wine new product launches (reports), by package tags or claims, 2009 106
Table 88: Brazil wine new product launches, recent five launches, 2009 106
Table 89: Russia wine new product launches reports, by company (top five companies), 2009 107
Table 90: Russia wine new product launches SKUs, by company (top five companies), 2009 107
Table 91: Russia wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 92: Russia wine new product launches (reports), by ingredients (top 10 ingredients), 2009 108
Table 93: Russia wine new product launches (reports), by package tags or claims 2009 109
Table 94: Russia wine new product launches, recent five launches, 2009 109
Table 95: India wine new product launches reports, by company (top five companies), 2009 110
Table 96: India wine new product launches SKUs, by company (top five companies), 2009 110
Table 97: India wine new product launches (reports), by flavor and fragrances, 2009 111
Table 98: India wine new product launches (reports), by ingredients, 2009 111
Table 99: India wine new product launches (reports), by package tags or claims, 2009 112
Table 100: India wine new product launches, recent five launches, 2009 112
Table 101: China wine new product launches reports, by company (top five companies), 2009 113
Table 102: China wine new product launches SKUs, by company (top five companies), 2009 113
Table 103: China wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 114
Table 104: China wine new product launches (reports), by ingredients (top 10 ingredients), 2009 114
Table 105: China wine new product launches (reports), by package tags or claims, 2009 115
Table 106: China wine new product launches, recent five launches, 2009 115


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