Wine in Denmark

Datamonitor's Wine in Denmark industry profile is an essential resource for top-level data and analysis covering the Wine industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Wine in Denmark’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Wine in Denmark

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The wine market consists of retail sale of champagne, fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report, Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Damianitza 22
Paul Sapin 23
Soc. Coop. Vecchia Cantina di Montepulciano Soc. Agr. 24
MARKET DISTRIBUTION 25
MARKET FORECASTS 26
Market value forecast 26
Market volume forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: Denmark wine market value: $ million, 2005–09(e) 10
Table 2: Denmark wine market volume: million liters, 2005–09(e) 11
Table 3: Denmark wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Denmark wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Denmark wine market share: % share, by volume, 2009(e) 14
Table 6: Damianitza: key facts 22
Table 7: Paul Sapin : key facts 23
Table 8: Soc. Coop. Vecchia Cantina di Montepulciano Soc. Agr.: key facts 24
Table 9: Denmark wine market distribution: % share, by volume, 2009(e) 25
Table 10: Denmark wine market value forecast: $ million, 2009–14 26
Table 11: Denmark wine market volume forecast: million liters, 2009–14 27
Table 12: Denmark size of population (million), 2005–09 28
Table 13: Denmark gdp (constant 2000 prices, $ billion), 2005–09 28
Table 14: Denmark gdp (current prices, $ billion), 2005–09 28
Table 15: Denmark inflation, 2005–09 29
Table 16: Denmark consumer price index (absolute), 2005–09 29
Table 17: Denmark exchange rate, 2005–09 29

LIST OF FIGURES
Figure 1: Denmark wine market value: $ million, 2005–09(e) 10
Figure 2: Denmark wine market volume: million liters, 2005–09(e) 11
Figure 3: Denmark wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Denmark wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Denmark wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Denmark, 2009 15
Figure 7: Drivers of buyer power in the wine market in Denmark, 2009 16
Figure 8: Drivers of supplier power in the wine market in Denmark, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Denmark, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Denmark, 2009 20
Figure 11: Drivers of degree of rivalry in the wine market in Denmark, 2009 21
Figure 12: Denmark wine market distribution: % share, by volume, 2009(e) 25
Figure 13: Denmark wine market value forecast: $ million, 2009–14 26
Figure 14: Denmark wine market volume forecast: million liters, 2009–14 27


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