Wine in Hong Kong to 2013

Type:	Marktstudie
Year:	04/2010
Publisher:	Datamonitor
Language:	english
Availability:	available

Features of this market research:

164 pages

About this market survey:

Introduction

This databook provides key data and information on the wine market in Hong Kong. This report is a comprehensive resource for market, category and segment level data incl.....

More about this market survey

Introduction

This databook provides key data and information on the wine market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for wine in Hong Kong increased at a compound annual growth rate of 15.7% between 2003 and 2008.

The still wine category led the wine market in Hong Kong, accounting for a share of 88.7%.

Leading players in Indian wine market include Constellation Brands, Inc., Foster's Group Ltd. and E. & J. Gallo Winery.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the wine market in Hong Kong

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

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Table of contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hong Kong Dollar), 2003?08 21
Value analysis (Hong Kong Dollar), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 47
Constellation Brands, Inc. 47
Foster's Group Limited 49
Chapter 5 Category Analysis: Still Wine 51
Value analysis (Hong Kong Dollar), 2003?08 51
Value analysis (Hong Kong Dollar), 2008?13 52
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 59
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Sparkling Wine 75
Value analysis (Hong Kong Dollar), 2003?08 75
Value analysis (Hong Kong Dollar), 2008?13 76
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Fortified Wine 89
Value analysis (Hong Kong Dollar), 2003?08 89
Value analysis (Hong Kong Dollar), 2008?13 90
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 93
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 98
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Champagne 108
Value analysis (Hong Kong Dollar), 2003?08 108
Value analysis (Hong Kong Dollar), 2008?13 109
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 10 PESTLE Analysis 130
Summary 130
Political analysis 131
Economic analysis 134
Social analysis 137
Technology analysis 141
Legal analysis 145
Environmental analysis 148
Chapter 11 New Product Development 151
Product launches over time 151
Recent product launches 153
Chapter 12 Macroeconomic Profile 154
Macroeconomic indicators 154
Chapter 13 Research Methodology 159
Methodology overview 159
Secondary research 160
Market modeling 161
Creating an initial data model 161
Revising the initial data model 161
Creating a final estimate 162
Creating demographic value splits 162
Primary research 162
Data finalization 163
Ongoing research 163
Chapter 14 APPENDIX 164
Future readings 164
How to contact experts in your industry 164
Disclaimer 164

LIST OF FIGURES
Figure 1: Wine, Hong Kong, value by category (HK$m), 2003?13 23
Figure 2: Wine, Hong Kong, category growth comparison, by value, 2003?13 25
Figure 3: Wine, Hong Kong, volume by category (liters, million), 2003?13 28
Figure 4: Wine, Hong Kong, category growth comparison, by volume, 2003?13 28
Figure 5: Wine, Hong Kong, company share by volume (%), 2007?08 35
Figure 6: Wine, Hong Kong, distribution channels by volume (%), 2007?08 43
Figure 7: Still wine, Hong Kong, value by segment (HK$m), 2003?13 53
Figure 8: Still wine, Hong Kong, category growth comparison, by value, 2003?13 55
Figure 9: Still wine, Hong Kong, volume by segment (liters, million), 2003?13 58
Figure 10: Still wine, Hong Kong, category growth comparison, by volume, 2003?13 58
Figure 11: Still wine, Hong Kong, company share by volume (%), 2007?08 65
Figure 12: Still wine, Hong Kong, distribution channels by volume (%), 2007?08 71
Figure 13: Sparkling wine, Hong Kong, value (HK$m), 2003?13 76
Figure 14: Sparkling wine, Hong Kong, volume (liters, million), 2003?13 79
Figure 15: Sparkling wine, Hong Kong, company share by volume (%), 2007?08 82
Figure 16: Sparkling wine, Hong Kong, distribution channels by volume (%), 2007?08 85
Figure 17: Fortified wine, Hong Kong, value by segment (HK$m), 2003?13 91
Figure 18: Fortified wine, Hong Kong, category growth comparison, by value, 2003?13 94
Figure 19: Fortified wine, Hong Kong, volume by segment (liters, million), 2003?13 97
Figure 20: Fortified wine, Hong Kong, category growth comparison, by volume, 2003?13 97
Figure 21: Fortified wine, Hong Kong, company share by volume (%), 2007?08 100
Figure 22: Fortified wine, Hong Kong, distribution channels by volume (%), 2007?08 104
Figure 23: Champagne, Hong Kong, value (HK$m), 2003?13 109
Figure 24: Champagne, Hong Kong, volume (liters, million), 2003?13 112
Figure 25: Champagne, Hong Kong, company share by volume (%), 2007?08 114
Figure 26: Champagne, Hong Kong, distribution channels by volume (%), 2007?08 117
Figure 27: Global wine market split (value terms, 2008), top five countries 122
Figure 28: Global wine market value, 2003–08, top five countries 124
Figure 29: Global wine market split (volume terms, 2008), top five countries 126
Figure 30: Global wine market volume, 2003–08, top five countries 128
Figure 31: Annual data review process 160

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Hong Kong, value by category (HK$m), 2003?08 21
Table 4: Wine, Hong Kong, value forecast by category (HK$m), 2008?13 22
Table 5: Wine, Hong Kong, value by category ($m), 2003?08 24
Table 6: Wine, Hong Kong, value forecast by category ($m), 2008?13 24
Table 7: Wine, Hong Kong, volume by category (liters, million), 2003?08 26
Table 8: Wine, Hong Kong, volume forecast by category (liters, million), 2008?13 27
Table 9: Wine, Hong Kong, brand share by volume (%), 2007?08 29
Table 10: Wine, Hong Kong, volume by brand (liters, million), 2007?08 32
Table 11: Wine, Hong Kong, company share by volume (%), 2007?08 36
Table 12: Wine, Hong Kong, volume by company (liters, million), 2007?08 39
Table 13: Wine, Hong Kong, distribution channels by volume (%), 2007?08 42
Table 14: Wine, Hong Kong, volume by distribution channel (liters, million), 2007?08 42
Table 15: Wine, Hong Kong, expenditure per capita (HK$), 2003?08 44
Table 16: Wine, Hong Kong, forecast expenditure per capita (HK$), 2008?13 44
Table 17: Wine, Hong Kong, expenditure per capita ($), 2003?08 45
Table 18: Wine, Hong Kong, forecast expenditure per capita ($), 2008?13 45
Table 19: Wine, Hong Kong, consumption per capita (liters), 2003?08 46
Table 20: Wine, Hong Kong, forecast consumption per capita (liters), 2008?13 46
Table 21: Constellation Brands, Inc. key facts 47
Table 22: Foster's Group Limited key facts 49
Table 23: Still wine, Hong Kong, value by segment (HK$m), 2003?08 51
Table 24: Still wine, Hong Kong, value forecast by segment (HK$m), 2008?13 52
Table 25: Still wine, Hong Kong, value by segment ($m), 2003?08 54
Table 26: Still wine, Hong Kong, value forecast by segment ($m), 2008?13 54
Table 27: Still wine, Hong Kong, volume by segment (liters, million), 2003?08 56
Table 28: Still wine, Hong Kong, volume forecast by segment (liters, million), 2008?13 57
Table 29: Still wine, Hong Kong, brand share by volume (%), 2007?08 59
Table 30: Still wine, Hong Kong, volume by brand (liters, million), 2007?08 62
Table 31: Still wine, Hong Kong, company share by volume (%), 2007?08 66
Table 32: Still wine, Hong Kong, volume by company (liters, million), 2007?08 68
Table 33: Still wine, Hong Kong, distribution channels by volume (%), 2007?08 70
Table 34: Still wine, Hong Kong, volume by distribution channel (liters, million), 2007?08 70
Table 35: Still wine, Hong Kong, expenditure per capita (HK$), 2003?08 72
Table 36: Still wine, Hong Kong, forecast expenditure per capita (HK$), 2008?13 72
Table 37: Still wine, Hong Kong, expenditure per capita ($), 2003?08 73
Table 38: Still wine, Hong Kong, forecast expenditure per capita ($), 2008?13 73
Table 39: Still wine, Hong Kong, consumption per capita (liters), 2003?08 74
Table 40: Still wine, Hong Kong, forecast consumption per capita (liters), 2008?13 74
Table 41: Sparkling wine, Hong Kong, value (HK$m), 2003?08 75
Table 42: Sparkling wine, Hong Kong, value forecast (HK$m), 2008?13 76
Table 43: Sparkling wine, Hong Kong, value ($m), 2003?08 77
Table 44: Sparkling wine, Hong Kong, value forecast ($m), 2008?13 77
Table 45: Sparkling wine, Hong Kong, volume (liters, million), 2003?08 78
Table 46: Sparkling wine, Hong Kong, volume forecast (liters, million), 2008?13 79
Table 47: Sparkling wine, Hong Kong, brand share by volume (%), 2007?08 80
Table 48: Sparkling wine, Hong Kong, volume by brand (liters, million), 2007?08 81
Table 49: Sparkling wine, Hong Kong, company share by volume (%), 2007?08 83
Table 50: Sparkling wine, Hong Kong, volume by company (liters, million), 2007?08 83
Table 51: Sparkling wine, Hong Kong, distribution channels by volume (%), 2007?08 84
Table 52: Sparkling wine, Hong Kong, volume by distribution channel (liters, million), 2007?08 84
Table 53: Sparkling wine, Hong Kong, expenditure per capita (HK$), 2003?08 86
Table 54: Sparkling wine, Hong Kong, forecast expenditure per capita (HK$), 2008?13 86
Table 55: Sparkling wine, Hong Kong, expenditure per capita ($), 2003?08 87
Table 56: Sparkling wine, Hong Kong, forecast expenditure per capita ($), 2008?13 87
Table 57: Sparkling wine, Hong Kong, consumption per capita (liters), 2003?08 88
Table 58: Sparkling wine, Hong Kong, forecast consumption per capita (liters), 2008?13 88
Table 59: Fortified wine, Hong Kong, value by segment (HK$m), 2003?08 89
Table 60: Fortified wine, Hong Kong, value forecast by segment (HK$m), 2008?13 90
Table 61: Fortified wine, Hong Kong, value by segment ($m), 2003?08 92
Table 62: Fortified wine, Hong Kong, value forecast by segment ($m), 2008?13 93
Table 63: Fortified wine, Hong Kong, volume by segment (liters, million), 2003?08 95
Table 64: Fortified wine, Hong Kong, volume forecast by segment (liters, million), 2008?13 96
Table 65: Fortified wine, Hong Kong, brand share by volume (%), 2007?08 98
Table 66: Fortified wine, Hong Kong, volume by brand (liters, million), 2007?08 99
Table 67: Fortified wine, Hong Kong, company share by volume (%), 2007?08 101
Table 68: Fortified wine, Hong Kong, volume by company (liters, million), 2007?08 102
Table 69: Fortified wine, Hong Kong, distribution channels by volume (%), 2007?08 103
Table 70: Fortified wine, Hong Kong, volume by distribution channel (liters, million), 2007?08 103
Table 71: Fortified wine, Hong Kong, expenditure per capita (HK$), 2003?08 105
Table 72: Fortified wine, Hong Kong, forecast expenditure per capita (HK$), 2008?13 105
Table 73: Fortified wine, Hong Kong, expenditure per capita ($), 2003?08 106
Table 74: Fortified wine, Hong Kong, forecast expenditure per capita ($), 2008?13 106
Table 75: Fortified wine, Hong Kong, consumption per capita (liters), 2003?08 107
Table 76: Fortified wine, Hong Kong, forecast consumption per capita (liters), 2008?13 107
Table 77: Champagne, Hong Kong, value (HK$m), 2003?08 108
Table 78: Champagne, Hong Kong, value forecast (HK$m), 2008?13 109
Table 79: Champagne, Hong Kong, value ($m), 2003?08 110
Table 80: Champagne, Hong Kong, value forecast ($m), 2008?13 110
Table 81: Champagne, Hong Kong, volume (liters, million), 2003?08 111
Table 82: Champagne, Hong Kong, volume forecast (liters, million), 2008?13 112
Table 83: Champagne, Hong Kong, brand share by volume (%), 2007?08 113
Table 84: Champagne, Hong Kong, volume by brand (liters, million), 2007?08 113
Table 85: Champagne, Hong Kong, company share by volume (%), 2007?08 115
Table 86: Champagne, Hong Kong, volume by company (liters, million), 2007?08 115
Table 87: Champagne, Hong Kong, distribution channels by volume (%), 2007?08 116
Table 88: Champagne, Hong Kong, volume by distribution channel (liters, million), 2007?08 116
Table 89: Champagne, Hong Kong, expenditure per capita (HK$), 2003?08 118
Table 90: Champagne, Hong Kong, forecast expenditure per capita (HK$), 2008?13 118
Table 91: Champagne, Hong Kong, expenditure per capita ($), 2003?08 119
Table 92: Champagne, Hong Kong, forecast expenditure per capita ($), 2008?13 119
Table 93: Champagne, Hong Kong, consumption per capita (liters), 2003?08 120
Table 94: Champagne, Hong Kong, forecast consumption per capita (liters), 2008?13 120
Table 95: Global wine market value, 2008 121
Table 96: Global wine market split (value terms ($m), 2008), top five countries 124
Table 97: Global wine market volume, 2008 125
Table 98: Global wine market split (volume terms, 2008), top five countries 128
Table 99: Leading players, top five countries 129
Table 100: Analysis of Hong Kong’s political landscape 131
Table 101: Analysis of the economy of Hong Kong 134
Table 102: Analysis of Hong Kong’s social system 137
Table 103: Analysis of Hong Kong’s technology landscape 141
Table 104: Analysis of Hong Kong’s legal landscape 145
Table 105: Analysis of Hong Kong’s environmental landscape 148
Table 106: Hong Kong wine new product launches reports, by company, 2009 151
Table 107: Hong Kong wine new product launches SKUs, by company, 2009 151
Table 108: Hong Kong wine new product launches (reports), by flavor and fragrances, 2009 152
Table 109: Hong Kong wine new product launches (reports), by ingredients, 2009 152
Table 110: Hong Kong wine new product launches (reports), by package tags or claims, 2009 153
Table 111: Hong Kong wine new product launches - recent launches (2009) 153
Table 112: Hong Kong population, by age group, 2003?08 (millions) 154
Table 113: Hong Kong population forecast, by age group, 2008?13 (millions) 155
Table 114: Hong Kong population, by gender, 2003?08 (millions) 155
Table 115: Hong Kong population forecast, by gender, 2008?13 (millions) 156
Table 116: Hong Kong nominal GDP, 2003?08 (HK$bn, nominal prices) 156
Table 117: Hong Kong nominal GDP forecast, 2008?13 (HK$bn, nominal prices) 156
Table 118: Hong Kong real GDP, 2003?08 (HK$bn, 2000 prices) 157
Table 119: Hong Kong real GDP forecast, 2008?13 (HK$bn, 2000 prices) 157
Table 120: Hong Kong real GDP, 2003?08 ($bn, 2000 prices) 157
Table 121: Hong Kong real GDP forecast, 2008?13 ($bn, 2000 prices) 158
Table 122: Hong Kong consumer price index, 2003?08 (2000=100) 158
Table 123: Hong Kong consumer price index, 2008?13 (2000=100) 158

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Wine in Hong Kong to 2013

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