TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Constellation Brands Inc. 20
E. & J. Gallo Winery 24
Foster's Group Ltd 26
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Hong Kong wine market value: $ million, 2005–09(e) 10
Table 2: Hong Kong wine market volume: million liters, 2005–09(e) 11
Table 3: Hong Kong wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Hong Kong wine market share: % share, by volume, 2009(e) 13
Table 5: Constellation Brands Inc.: key facts 20
Table 6: Constellation Brands Inc.: key financials ($) 21
Table 7: Constellation Brands Inc.: key financial ratios 22
Table 8: E. & J. Gallo Winery: key facts 24
Table 9: Foster's Group Ltd: key facts 26
Table 10: Foster's Group Ltd: key financials ($) 27
Table 11: Foster's Group Ltd: key financials (AUD) 28
Table 12: Foster's Group Ltd: key financial ratios 28
Table 13: Hong Kong wine market distribution: % share, by volume, 2009(e) 30
Table 14: Hong Kong wine market value forecast: $ million, 2009–14 31
Table 15: Hong Kong wine market volume forecast: million liters, 2009–14 32
Table 16: Hong Kong size of population (million), 2005–09 33
Table 17: Hong Kong gdp (constant 2000 prices, $ billion), 2005–09 33
Table 18: Hong Kong gdp (current prices, $ billion), 2005–09 33
Table 19: Hong Kong inflation, 2005–09 34
Table 20: Hong Kong consumer price index (absolute), 2005–09 34
Table 21: Hong Kong exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: Hong Kong wine market value: $ million, 2005–09(e) 10
Figure 2: Hong Kong wine market volume: million liters, 2005–09(e) 11
Figure 3: Hong Kong wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Hong Kong wine market share: % share, by volume, 2009(e) 13
Figure 5: Forces driving competition in the wine market in Hong Kong, 2009 14
Figure 6: Drivers of buyer power in the wine market in Hong Kong, 2009 15
Figure 7: Drivers of supplier power in the wine market in Hong Kong, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the wine market in Hong Kong, 2009 17
Figure 9: Factors influencing the threat of substitutes in the wine market in Hong Kong, 2009 18
Figure 10: Drivers of degree of rivalry in the wine market in Hong Kong, 2009 19
Figure 11: Constellation Brands Inc.: revenues & profitability 22
Figure 12: Constellation Brands Inc.: assets & liabilities 23
Figure 13: Foster's Group Ltd: revenues & profitability 29
Figure 14: Foster's Group Ltd: assets & liabilities 29
Figure 15: Hong Kong wine market distribution: % share, by volume, 2009(e) 30
Figure 16: Hong Kong wine market value forecast: $ million, 2009–14 31
Figure 17: Hong Kong wine market volume forecast: million liters, 2009–14 32
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