Wine in Japan to 2013

Type:	Marktstudie
Year:	01/2010
Publisher:	Datamonitor
Language:	english
Availability:	available

Features of this market research:

155 pages

About this market survey:

Introduction

This databook provides key data and information on the wine market in Japan. This report is a comprehensive resource for market, category and segment level data includin.....

More about this market survey

Introduction

This databook provides key data and information on the wine market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on four categories: still wine, sparkling wine, champagne and fortified wine

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

Category level company and brand share as well as distribution share information for 2007 and 2008

Review of the top two companies within the wine market, including company overview, key facts and business description

Highlights

The market for wine in Japan decreased at a compound annual growth rate of 0.5% between 2003 and 2008.

The still wine category led the wine market in Japan, accounting for a share of 73.3%.

Leading players in Japanese wine market include Kirin Brewery Company Limited, The Wine Group, Inc. and Asahi Breweries, Ltd..

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the wine market in Japan

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

Report Highlights

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Table of contents

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Yen), 2003?08 22
Value analysis (Yen), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Kirin Holding Company, Limited. 40
Wine Group, Inc., The. 43
Chapter 5 Category Analysis: Still Wine 45
Value analysis (Yen), 2003?08 45
Value analysis (Yen), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Sparkling Wine 61
Value analysis (Yen), 2003?08 61
Value analysis (Yen), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Fortified Wine 77
Value analysis (Yen), 2003?08 77
Value analysis (Yen), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Champagne 94
Value analysis (Yen), 2003?08 94
Value analysis (Yen), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Country Comparison 108
Value 108
Volume 112
Market share 116
Chapter 10 PESTLE Analysis 117
Summary 117
Political analysis 118
Economic analysis 121
Social analysis 125
Technological analysis 129
Legal analysis 134
Environmental analysis 138
Chapter 11 New Product Development 142
Product launches over time 142
Recent product launches 144
Chapter 12 Macroeconomic Profile 145
Macroeconomic indicators 145
Chapter 13 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 14 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155

LIST OF FIGURES
Figure 1: Wine, Japan, value by category (JPYm), 2003?13 24
Figure 2: Wine, Japan, category growth comparison, by value, 2003?13 26
Figure 3: Wine, Japan, volume by category (liters, million), 2003?13 29
Figure 4: Wine, Japan, category growth comparison, by volume, 2003?13 29
Figure 5: Wine, Japan, company share by volume (%), 2007?08 32
Figure 6: Wine, Japan, distribution channels by volume (%), 2007?08 36
Figure 7: Still wine, Japan, value by segment (JPYm), 2003?13 47
Figure 8: Still wine, Japan, category growth comparison, by value, 2003?13 49
Figure 9: Still wine, Japan, volume by segment (liters, million), 2003?13 52
Figure 10: Still wine, Japan, category growth comparison, by volume, 2003?13 52
Figure 11: Still wine, Japan, company share by volume (%), 2007?08 54
Figure 12: Still wine, Japan, distribution channels by volume (%), 2007?08 57
Figure 13: Sparkling wine, Japan, value by segment (JPYm), 2003?13 63
Figure 14: Sparkling wine, Japan, category growth comparison, by value, 2003?13 65
Figure 15: Sparkling wine, Japan, volume by segment (liters, million), 2003?13 67
Figure 16: Sparkling wine, Japan, category growth comparison, by volume, 2003?13 68
Figure 17: Sparkling wine, Japan, company share by volume (%), 2007?08 70
Figure 18: Sparkling wine, Japan, distribution channels by volume (%), 2007?08 73
Figure 19: Fortified wine, Japan, value by segment (JPYm), 2003?13 79
Figure 20: Fortified wine, Japan, category growth comparison, by value, 2003?13 82
Figure 21: Fortified wine, Japan, volume by segment (liters, million), 2003?13 85
Figure 22: Fortified wine, Japan, category growth comparison, by volume, 2003?13 85
Figure 23: Fortified wine, Japan, company share by volume (%), 2007?08 87
Figure 24: Fortified wine, Japan, distribution channels by volume (%), 2007?08 90
Figure 25: Champagne, Japan, value (JPYm), 2003?13 95
Figure 26: Champagne, Japan, volume (liters, million), 2003?13 98
Figure 27: Champagne, Japan, company share by volume (%), 2007?08 101
Figure 28: Champagne, Japan, distribution channels by volume (%), 2007?08 104
Figure 29: Global wine market split (value terms, 2008), top five countries 109
Figure 30: Global wine market value, 2003–08, top five countries 111
Figure 31: Global wine market split (volume terms, 2008), top five countries 113
Figure 32: Global wine market volume, 2003–08, top five countries 115
Figure 33: Annual data review process 151

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Japan, value by category (JPYm), 2003?08 22
Table 4: Wine, Japan, value forecast by category (JPYm), 2008?13 23
Table 5: Wine, Japan, value by category ($m), 2003?08 25
Table 6: Wine, Japan, value forecast by category ($m), 2008?13 25
Table 7: Wine, Japan, volume by category (liters, million), 2003?08 27
Table 8: Wine, Japan, volume forecast by category (liters, million), 2008?13 28
Table 9: Wine, Japan, brand share by volume (%), 2007?08 30
Table 10: Wine, Japan, volume by brand (liters, million), 2007?08 31
Table 11: Wine, Japan, company share by volume (%), 2007?08 33
Table 12: Wine, Japan, volume by company (liters, million), 2007?08 34
Table 13: Wine, Japan, distribution channels by volume (%), 2007?08 35
Table 14: Wine, Japan, volume by distribution channel (liters, million), 2007?08 35
Table 15: Wine, Japan, expenditure per capita (JPY), 2003?08 37
Table 16: Wine, Japan, forecast expenditure per capita (JPY), 2008?13 37
Table 17: Wine, Japan, expenditure per capita ($), 2003?08 38
Table 18: Wine, Japan, forecast expenditure per capita ($), 2008?13 38
Table 19: Wine, Japan, consumption per capita (liters), 2003?08 39
Table 20: Wine, Japan, forecast consumption per capita (liters), 2008?13 39
Table 21: Kirin Holding Company, Limited. key facts 40
Table 22: Wine Group, Inc., The key facts 43
Table 23: Still wine, Japan, value by segment (JPYm), 2003?08 45
Table 24: Still wine, Japan, value forecast by segment (JPYm), 2008?13 46
Table 25: Still wine, Japan, value by segment ($m), 2003?08 48
Table 26: Still wine, Japan, value forecast by segment ($m), 2008?13 48
Table 27: Still wine, Japan, volume by segment (liters, million), 2003?08 50
Table 28: Still wine, Japan, volume forecast by segment (liters, million), 2008?13 51
Table 29: Still wine, Japan, brand share by volume (%), 2007?08 53
Table 30: Still wine, Japan, volume by brand (liters, million), 2007?08 53
Table 31: Still wine, Japan, company share by volume (%), 2007?08 55
Table 32: Still wine, Japan, volume by company (liters, million), 2007?08 55
Table 33: Still wine, Japan, distribution channels by volume (%), 2007?08 56
Table 34: Still wine, Japan, volume by distribution channel (liters, million), 2007?08 56
Table 35: Still wine, Japan, expenditure per capita (JPY), 2003?08 58
Table 36: Still wine, Japan, forecast expenditure per capita (JPY), 2008?13 58
Table 37: Still wine, Japan, expenditure per capita ($), 2003?08 59
Table 38: Still wine, Japan, forecast expenditure per capita ($), 2008?13 59
Table 39: Still wine, Japan, consumption per capita (liters), 2003?08 60
Table 40: Still wine, Japan, forecast consumption per capita (liters), 2008?13 60
Table 41: Sparkling wine, Japan, value by segment (JPYm), 2003?08 61
Table 42: Sparkling wine, Japan, value forecast by segment (JPYm), 2008?13 62
Table 43: Sparkling wine, Japan, value by segment ($m), 2003?08 64
Table 44: Sparkling wine, Japan, value forecast by segment ($m), 2008?13 64
Table 45: Sparkling wine, Japan, volume by segment (liters, million), 2003?08 66
Table 46: Sparkling wine, Japan, volume forecast by segment (liters, million), 2008?13 67
Table 47: Sparkling wine, Japan, brand share by volume (%), 2007?08 69
Table 48: Sparkling wine, Japan, volume by brand (liters, million), 2007?08 69
Table 49: Sparkling wine, Japan, company share by volume (%), 2007?08 71
Table 50: Sparkling wine, Japan, volume by company (liters, million), 2007?08 71
Table 51: Sparkling wine, Japan, distribution channels by volume (%), 2007?08 72
Table 52: Sparkling wine, Japan, volume by distribution channel (liters, million), 2007?08 72
Table 53: Sparkling wine, Japan, expenditure per capita (JPY), 2003?08 74
Table 54: Sparkling wine, Japan, forecast expenditure per capita (JPY), 2008?13 74
Table 55: Sparkling wine, Japan, expenditure per capita ($), 2003?08 75
Table 56: Sparkling wine, Japan, forecast expenditure per capita ($), 2008?13 75
Table 57: Sparkling wine, Japan, consumption per capita (liters), 2003?08 76
Table 58: Sparkling wine, Japan, forecast consumption per capita (liters), 2008?13 76
Table 59: Fortified wine, Japan, value by segment (JPYm), 2003?08 77
Table 60: Fortified wine, Japan, value forecast by segment (JPYm), 2008?13 78
Table 61: Fortified wine, Japan, value by segment ($m), 2003?08 80
Table 62: Fortified wine, Japan, value forecast by segment ($m), 2008?13 81
Table 63: Fortified wine, Japan, volume by segment (liters, million), 2003?08 83
Table 64: Fortified wine, Japan, volume forecast by segment (liters, million), 2008?13 84
Table 65: Fortified wine, Japan, brand share by volume (%), 2007?08 86
Table 66: Fortified wine, Japan, volume by brand (liters, million), 2007?08 86
Table 67: Fortified wine, Japan, company share by volume (%), 2007?08 88
Table 68: Fortified wine, Japan, volume by company (liters, million), 2007?08 88
Table 69: Fortified wine, Japan, distribution channels by volume (%), 2007?08 89
Table 70: Fortified wine, Japan, volume by distribution channel (liters, million), 2007?08 89
Table 71: Fortified wine, Japan, expenditure per capita (JPY), 2003?08 91
Table 72: Fortified wine, Japan, forecast expenditure per capita (JPY), 2008?13 91
Table 73: Fortified wine, Japan, expenditure per capita ($), 2003?08 92
Table 74: Fortified wine, Japan, forecast expenditure per capita ($), 2008?13 92
Table 75: Fortified wine, Japan, consumption per capita (liters), 2003?08 93
Table 76: Fortified wine, Japan, forecast consumption per capita (liters), 2008?13 93
Table 77: Champagne, Japan, value (JPYm), 2003?08 94
Table 78: Champagne, Japan, value forecast (JPYm), 2008?13 95
Table 79: Champagne, Japan, value ($m), 2003?08 96
Table 80: Champagne, Japan, value forecast ($m), 2008?13 96
Table 81: Champagne, Japan, volume (liters, million), 2003?08 97
Table 82: Champagne, Japan, volume forecast (liters, million), 2008?13 98
Table 83: Champagne, Japan, brand share by volume (%), 2007?08 99
Table 84: Champagne, Japan, volume by brand (liters, million), 2007?08 100
Table 85: Champagne, Japan, company share by volume (%), 2007?08 102
Table 86: Champagne, Japan, volume by company (liters, million), 2007?08 102
Table 87: Champagne, Japan, distribution channels by volume (%), 2007?08 103
Table 88: Champagne, Japan, volume by distribution channel (liters, million), 2007?08 103
Table 89: Champagne, Japan, expenditure per capita (JPY), 2003?08 105
Table 90: Champagne, Japan, forecast expenditure per capita (JPY), 2008?13 105
Table 91: Champagne, Japan, expenditure per capita ($), 2003?08 106
Table 92: Champagne, Japan, forecast expenditure per capita ($), 2008?13 106
Table 93: Champagne, Japan, consumption per capita (liters), 2003?08 107
Table 94: Champagne, Japan, forecast consumption per capita (liters), 2008?13 107
Table 95: Global wine market value, 2008 108
Table 96: Global wine market split (value terms ($m), 2008), top five countries 111
Table 97: Global wine market volume, 2008 112
Table 98: Global wine market split (volume terms, 2008), top five countries 115
Table 99: Leading players, top five countries 116
Table 100: Analysis of Japan’s Political landscape 118
Table 101: Analysis of Japan’s economy 121
Table 102: Analysis of Japan’s social system 125
Table 103: Analysis of Japan’s technology landscape 129
Table 104: Average annual salaries for researchers across countries 131
Table 105: Japan’s R&D expenditure 132
Table 106: R&D personnel in Japan, 2002–12 133
Table 107: Analysis of Japan’s legal landscape 134
Table 108: Analysis of Japan’s environmental landscape 138
Table 109: Japan wine new product launches reports, by company (top five companies), 2009 142
Table 110: Japan wine new product launches SKUs, by company (top five companies), 2009 142
Table 111: Japan wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 143
Table 112: Japan wine new product launches (reports), by ingredients (top 10 ingredients), 2009 143
Table 113: Japan wine new product launches (reports), by package tags or claims 2009 144
Table 114: Japan wine new product launches - recent five launches (2009) 144
Table 115: Japan population, by age group, 2003?08 (millions) 145
Table 116: Japan population forecast, by age group, 2008?13 (millions) 146
Table 117: Japan population, by gender, 2003?08 (millions) 146
Table 118: Japan population forecast, by gender, 2008?13 (millions) 147
Table 119: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 147
Table 120: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 147
Table 121: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 148
Table 122: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 148
Table 123: Japan real GDP, 2003?08 ($bn, 2000 prices) 148
Table 124: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 149
Table 125: Japan consumer price index, 2003?08 (2000=100) 149
Table 126: Japan consumer price index, 2008?13 (2000=100) 149

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Wine in Japan to 2013

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