TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Asahi Breweries, Ltd. 21
Kirin Holdings Company, Ltd. 25
The Wine Group, Inc. 29
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Japan wine market value: $ million, 2005–09(e) 10
Table 2: Japan wine market volume: million liters, 2005–09(e) 11
Table 3: Japan wine market segmentation I:% share, by value, 2009(e) 12
Table 4: Japan wine market segmentation II: % share, by value, 2009(e) 13
Table 5: Japan wine market share: % share, by volume, 2009(e) 14
Table 6: Asahi Breweries, Ltd.: key facts 21
Table 7: Asahi Breweries, Ltd.: key financials ($) 23
Table 8: Asahi Breweries, Ltd.: key financials (JPY) 23
Table 9: Asahi Breweries, Ltd.: key financial ratios 23
Table 10: Kirin Holdings Company, Ltd.: key facts 25
Table 11: Kirin Holdings Company, Ltd.: key financials ($) 27
Table 12: Kirin Holdings Company, Ltd.: key financials (JPY) 27
Table 13: Kirin Holdings Company, Ltd.: key financial ratios 27
Table 14: The Wine Group, Inc.: key facts 29
Table 15: Japan wine market distribution: % share, by volume, 2009(e) 30
Table 16: Japan wine market value forecast: $ million, 2009–14 31
Table 17: Japan wine market volume forecast: million liters, 2009–14 32
Table 18: Japan size of population (million), 2005–09 33
Table 19: Japan gdp (constant 2000 prices, $ billion), 2005–09 33
Table 20: Japan gdp (current prices, $ billion), 2005–09 33
Table 21: Japan inflation, 2005–09 34
Table 22: Japan consumer price index (absolute), 2005–09 34
Table 23: Japan exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: Japan wine market value: $ million, 2005–09(e) 10
Figure 2: Japan wine market volume: million liters, 2005–09(e) 11
Figure 3: Japan wine market segmentation I:% share, by value, 2009(e) 12
Figure 4: Japan wine market segmentation II: % share, by value, 2009(e) 13
Figure 5: Japan wine market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the wine market in Japan, 2009 15
Figure 7: Drivers of buyer power in the wine market in Japan, 2009 16
Figure 8: Drivers of supplier power in the wine market in Japan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the wine market in Japan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the wine market in Japan, 2009 19
Figure 11: Drivers of degree of rivalry in the wine market in Japan, 2009 20
Figure 12: Asahi Breweries, Ltd.: revenues & profitability 24
Figure 13: Asahi Breweries, Ltd.: assets & liabilities 24
Figure 14: Kirin Holdings Company, Ltd.: revenues & profitability 28
Figure 15: Kirin Holdings Company, Ltd.: assets & liabilities 28
Figure 16: Japan wine market distribution: % share, by volume, 2009(e) 30
Figure 17: Japan wine market value forecast: $ million, 2009–14 31
Figure 18: Japan wine market volume forecast: million liters, 2009–14 32
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