TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Benetton Group S.p.A. 19
H & M Hennes & Mauritz AB 23
IC Companys A/S 28
Levi Strauss & Co. 32
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Denmark womenswear market value: $ million, 2005–09(e) 10
Table 2: Denmark womenswear market segmentation I:% share, by value, 2009(e) 11
Table 3: Denmark womenswear market segmentation II: % share, by value, 2009(e) 12
Table 4: Benetton Group S.p.A.: key facts 19
Table 5: Benetton Group S.p.A.: key financials ($) 20
Table 6: Benetton Group S.p.A.: key financials (€) 20
Table 7: Benetton Group S.p.A.: key financial ratios 21
Table 8: H & M Hennes & Mauritz AB: key facts 23
Table 9: H & M Hennes & Mauritz AB: key financials ($) 25
Table 10: H & M Hennes & Mauritz AB: key financials (SEK) 25
Table 11: H & M Hennes & Mauritz AB: key financial ratios 26
Table 12: IC Companys A/S: key facts 28
Table 13: IC Companys A/S: key financials ($) 29
Table 14: IC Companys A/S: key financials (DKK) 29
Table 15: IC Companys A/S: key financial ratios 30
Table 16: Levi Strauss & Co.: key facts 32
Table 17: Levi Strauss & Co.: key financials ($) 34
Table 18: Levi Strauss & Co.: key financial ratios 34
Table 19: Denmark womenswear market value forecast: $ million, 2009–14 36
Table 20: Denmark size of population (million), 2005–09 37
Table 21: Denmark gdp (constant 2000 prices, $ billion), 2005–09 37
Table 22: Denmark gdp (current prices, $ billion), 2005–09 37
Table 23: Denmark inflation, 2005–09 38
Table 24: Denmark consumer price index (absolute), 2005–09 38
Table 25: Denmark exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Denmark womenswear market value: $ million, 2005–09(e) 10
Figure 2: Denmark womenswear market segmentation I:% share, by value, 2009(e) 11
Figure 3: Denmark womenswear market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the womenswear market in Denmark, 2009 13
Figure 5: Drivers of buyer power in the womenswear market in Denmark, 2009 14
Figure 6: Drivers of supplier power in the womenswear market in Denmark, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the womenswear market in Denmark, 2009 16
Figure 8: Factors influencing the threat of substitutes in the womenswear market in Denmark, 2009 17
Figure 9: Drivers of degree of rivalry in the womenswear market in Denmark, 2009 18
Figure 10: Benetton Group S.p.A.: revenues & profitability 21
Figure 11: Benetton Group S.p.A.: assets & liabilities 22
Figure 12: H & M Hennes & Mauritz AB: revenues & profitability 26
Figure 13: H & M Hennes & Mauritz AB: assets & liabilities 27
Figure 14: IC Companys A/S: revenues & profitability 30
Figure 15: IC Companys A/S: assets & liabilities 31
Figure 16: Levi Strauss & Co.: revenues & profitability 35
Figure 17: Levi Strauss & Co.: assets & liabilities 35
Figure 18: Denmark womenswear market value forecast: $ million, 2009–14 36
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