TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
H & M Hennes & Mauritz AB 19
KappAhl Holding AB 24
Lindex AB 28
RNB Retail & Brands AB 30
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Sweden womenswear market value: $ million, 2005–09(e) 10
Table 2: Sweden womenswear market segmentation I:% share, by value, 2009(e) 11
Table 3: Sweden womenswear market segmentation II: % share, by value, 2009(e) 12
Table 4: H & M Hennes & Mauritz AB: key facts 19
Table 5: H & M Hennes & Mauritz AB: key financials ($) 21
Table 6: H & M Hennes & Mauritz AB: key financials (SEK) 21
Table 7: H & M Hennes & Mauritz AB: key financial ratios 22
Table 8: KappAhl Holding AB: key facts 24
Table 9: KappAhl Holding AB: key financials ($) 25
Table 10: KappAhl Holding AB: key financials (SEK) 25
Table 11: KappAhl Holding AB: key financial ratios 26
Table 12: Lindex AB: key facts 28
Table 13: RNB Retail & Brands AB: key facts 30
Table 14: RNB Retail & Brands AB: key financials ($) 31
Table 15: RNB Retail & Brands AB: key financials (SEK) 31
Table 16: RNB Retail & Brands AB: key financial ratios 32
Table 17: Sweden womenswear market value forecast: $ million, 2009–14 34
Table 18: Sweden size of population (million), 2005–09 35
Table 19: Sweden gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Sweden gdp (current prices, $ billion), 2005–09 35
Table 21: Sweden inflation, 2005–09 36
Table 22: Sweden consumer price index (absolute), 2005–09 36
Table 23: Sweden exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Sweden womenswear market value: $ million, 2005–09(e) 10
Figure 2: Sweden womenswear market segmentation I:% share, by value, 2009(e) 11
Figure 3: Sweden womenswear market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the womenswear market in Sweden, 2009 13
Figure 5: Drivers of buyer power in the womenswear market in Sweden, 2009 14
Figure 6: Drivers of supplier power in the womenswear market in Sweden, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the womenswear market in Sweden, 2009 16
Figure 8: Factors influencing the threat of substitutes in the womenswear market in Sweden, 2009 17
Figure 9: Drivers of degree of rivalry in the womenswear market in Sweden, 2009 18
Figure 10: H & M Hennes & Mauritz AB: revenues & profitability 22
Figure 11: H & M Hennes & Mauritz AB: assets & liabilities 23
Figure 12: KappAhl Holding AB: revenues & profitability 26
Figure 13: KappAhl Holding AB: assets & liabilities 27
Figure 14: RNB Retail & Brands AB: revenues & profitability 32
Figure 15: RNB Retail & Brands AB: assets & liabilities 33
Figure 16: Sweden womenswear market value forecast: $ million, 2009–14 34
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