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Market studies for category Advertising & Marketing

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    Old Spice Case Study: Using Social Media to Revitalise a Brand

    21 pages
    Introduction With consumer media consumption habits changing, social media has become an important marketing platform for all CPG manufacturers. This case study looks at how two male personal care brands Old Spice and King of Shaves have effectively used social media to drive sales and create a buzz about their brand. Features and benefi
    Englisch | Marktstudie | SKU: 133472

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