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Manufacturer: Canadean

Denmark Quarterly Beverage Tracker Report Q1 2013

SKU:QTDKQ113 / 366463
Publication Date:20.05.2013
Language version:English
Report Type:Quarterly Beverage Tracker
Lieferzeit:2-3 Tage
Nr of pages:21 pages
Rating:Für diese Studie liegt keine Bewertung vor.
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Content of the report

Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Denmark beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The government has been persuaded to change the tax on beer and soft drinks in a dramatic turnaround in policy, with the beer tax reducing by 15% in July and the tax on soft drinks being halved in July

What are the key drivers behind recent market changes?
The early Easter compensates for a cool start to the year in the alcoholic drinks and carbonates soft drinks categories

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Denmark beverage industry and want more detail and analysis on this data. Canadean’s Denmark Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q1 2013vsQ1 2012, together with 2012actual volumes, 2013 forecast volumes and projected growth

An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.

Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

Volumes for Q1 2013vs Q1 2012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.

Soft Drinks Flavor trends and Innovation
 

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