Content of the reportCommunications service providers are moving at an accelerating pace into a new world of broadband, IP and convergence at many levels; this is presenting them with a unique set of challenges and opportunities. Meanwhile, markets are maturing, and competition is intensifying. While customers are getting used to low-priced solutions, shareholders are demanding growth and higher returns. During 2006 the profitability ratios of many large service providers came under considerable pressure. As a result of this and due to the industry changes mentioned above, many service providers are currently undergoing a phase of serious transformation at many levels of their organisations. 2007 will certainly be a challenging year – one that will test to the limit the current strategies of most service providers.
What are the key priorities of heads of telco strategy in these turbulent times? What are their responsibilities? How are they working with the rest of the organisation to guide the company in the right direction? We had a series of in-depth discussions with senior strategy executives form AT&T, BT, Cable & Wireless, Fastweb, France Telecom, Optus, Swisscom, TDC Switzerland, Telecom New Zealand, Telefónica, Telenor, TeliaSonera and Wind to discuss these issues.
Table of ContentsOvum view
What is the strategy function responsible for?
Group and functional strategy
Proactive and reactive
What are the key priorities for the next 12 months?
How is the strategy group working with the rest of the organisation?
Various levels of interactivity
The strategy development process
Table of Figures
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