Content of the reportIntroduction
Tobacco in Denmark industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Denmark tobacco market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
*The tobacco market consists of the retail sale of cigarettes, loose tobacco, chewing tobacco, and cigars and cigarillos. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
*The Danish tobacco market generated total revenues of $2.5 billion in 2010, representing a compound annual growth rate (CAGR) of 3.5% for the period spanning 2006-2010.
*Cigarettes sales proved the most lucrative for the Danish tobacco market in 2010, generating total revenues of $2.2 billion, equivalent to 89.9% of the market's overall value.
*The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.1% for the five-year period 2010-2015, which is expected to lead the market to a value of $2.7 billion by the end of 2015.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the tobacco market in Denmark
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the tobacco market in Denmark
Leading company profiles reveal details of key tobacco market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Denmark tobacco market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Denmark economy
Key Questions Answered
What was the size of the Denmark tobacco market by value in 2010?
What will be the size of the Denmark tobacco market in 2015?
What factors are affecting the strength of competition in the Denmark tobacco market?
How has the market performed over the last five years?
Who are the top competitiors in Denmark's tobacco market?
Table of ContentsTABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Buyer power 15
Supplier power 16
New entrants 17
LEADING COMPANIES 20
British American Tobacco Plc 20
Scandinavian Tobacco Group 24
Philip Morris International Inc. 26
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
MACROECONOMIC INDICATORS 32
Industry associations 35
Related Datamonitor research 35
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Denmark tobacco market value: $ million, 2006–10(e) 10
Table 2: Denmark tobacco market segmentation I:% share, by value, 2010(e) 11
Table 3: Denmark tobacco market segmentation II: % share, by value, 2010(e) 12
Table 4: Denmark tobacco market share: % share, by value, 2010(e) 13
Table 5: British American Tobacco Plc: key facts 20
Table 6: British American Tobacco Plc: key financials ($) 21
Table 7: British American Tobacco Plc: key financials (£) 21
Table 8: British American Tobacco Plc: key financial ratios 22
Table 9: Scandinavian Tobacco Group: key facts 24
Table 10: Philip Morris International Inc.: key facts 26
Table 11: Philip Morris International Inc.: key financials ($) 28
Table 12: Philip Morris International Inc.: key financial ratios 28
Table 13: Denmark tobacco market distribution: % share, by value, 2010(e) 30
Table 14: Denmark tobacco market value forecast: $ million, 2010–15 31
Table 15: Denmark size of population (million), 2006–10 32
Table 16: Denmark gdp (constant 2000 prices, $ billion), 2006–10 32
Table 17: Denmark gdp (current prices, $ billion), 2006–10 32
Table 18: Denmark inflation, 2006–10 33
Table 19: Denmark consumer price index (absolute), 2006–10 33
Table 20: Denmark exchange rate, 2006–10 33
LIST OF FIGURES
Figure 1: Denmark tobacco market value: $ million, 2006–10(e) 10
Figure 2: Denmark tobacco market segmentation I:% share, by value, 2010(e) 11
Figure 3: Denmark tobacco market segmentation II: % share, by value, 2010(e) 12
Figure 4: Denmark tobacco market share: % share, by value, 2010(e) 13
Figure 5: Forces driving competition in the tobacco market in Denmark, 2010 14
Figure 6: Drivers of buyer power in the tobacco market in Denmark, 2010 15
Figure 7: Drivers of supplier power in the tobacco market in Denmark, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the tobacco market in Denmark, 2010 17
Figure 9: Factors influencing the threat of substitutes in the tobacco market in Denmark, 2010 18
Figure 10: Drivers of degree of rivalry in the tobacco market in Denmark, 2010 19
Figure 11: British American Tobacco Plc: revenues & profitability 22
Figure 12: British American Tobacco Plc: assets & liabilities 23
Figure 13: Philip Morris International Inc.: revenues & profitability 29
Figure 14: Philip Morris International Inc.: assets & liabilities 29
Figure 15: Denmark tobacco market distribution: % share, by value, 2010(e) 30
Figure 16: Denmark tobacco market value forecast: $ million, 2010–15 31
Table of Figures
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